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| The History of Classic Cars: The Modern Day Classic Era (1970 - 1995) |
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| The Modern Day Classic Era: For British motorists in the late 1970s, the miracle was that the climate for motoring changed so fast. Even though there had been two vicious energy crises and a long period of horrifyingly high inflation, fine cars were still being made, space was still available to drive them, and new styles were still being developed. It was amazing. Only ten years after the first energy crisis had made most people fear for their future mobility, all the fun in motoring had returned. Maybe there were not as many sports cars as before, but high-performance saloons and hatchbacks seemed to be everywhere. By the late 1980s, and following a long world-wide economic boom, Britain produced a series of magnificent supercars. Some, like the first Ford Sierra RS Cosworth, seemed easily affordable, while others, like the Jaguar XJ220, were merely there to be admired by many, but owned by very few. That didn’t matter. By the 1980s and 1990s what truly mattered was that the definition of a ‘classic’ car altered. It was clear that there would be ‘classics’, ‘modern classics’ and ‘sleepers’. Even better, cars came on to the market and were immediately hailed as ‘instant classics’ the Bentley Mulsanne Turbo and the Ford Escort RS Cosworth being typical. |
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| Consolidation: Car makers struggled to survive during the 1970s, and no important new marques were established. Some, like Lotus and TVR, made bigger, glossier and more costly models, but others, like AC, Jensen and even Triumph barely remained in business. By the end of the decade British Leyland (which included Jaguar, MG and Rover) had gone bankrupt and then been nationalised, but otherwise the ‘big four’ looked stable, though more change was yet to come. Ford had established market leadership in the 1970s, BL (which soon became Austin-Rover) tucked in behind them, with Vauxhall and Peugeot-Talbot (who acquired the ex-Rootes, ex-Chrysler business in 1978) bringing up the rear. Without exception, they forged stronger links with overseas combines Ford’s move into Ford-of-Europe being first, and BL’s tie-up with Honda last which meant that individual British characteristics were bound to fade away with time. Individual companies, which survived in remarkable numbers, sometimes absolutely on their own, tried to retain their integrity. Aston Martin went through a series of rich, paternalistic, owners before finally selling out to Ford in 1987, while Jaguar broke loose of British Leyland in 1984 (the government privatised that side of the business) but were then absorbed by Ford in 1989. Lotus survived until 1982, when the founder Colin Chapman died, and when Toyota took a stake, though it wasn’t until 1986 that General Motors took control. For a short time, too, Lotus had technical links with DeLorean, of Northern Ireland, though that enterprise collapsed in 1982, its proprietor accused of financial skullduggery. In and around all this, TVR survived and prospered by operating with only two benevolent owners in the technical backwater of seaside Blackpool. Most car makers exercised caution. The sleek Jaguar E-type had given way to the craggy XJ-S. MG Midgets and MGBs were built for years after their appeal had faded, for British Leyland never planned any successors, and the rival TR7s were not good enough to supplant them. Ford Escort RS models gradually faded away. Other classics Range Rover and Morgan among them continued, apparently ad infinitum, their sponsors lacking the drive or the inclination to produce anything new. Then, in the 1980s, inflation was slashed and industrial optimism returned. Except for Jaguar, Britain’s motor industry found that it could survive without the North American market, and that it could continue to design and build great cars that the rest of the world wanted to buy. Jaguar’s case history tells us so much about the period. By the mid-1970s their business was in disarray, the E-type dead, and their products criticised for poor build quality. The big cats roared back in the 1980s: the XJ-S matured with honour, special Jaguars won the Le Mans 24 Hour race (and later, the World Sports Car Championship), and from 1989 they received the benevolent and long-term backing of Ford. The XJ6 saloon was rejuvenated as the V8-engined XK8, and a new smaller car (the S-type) was added in 1999. In almost every case, 1980s and 1990s Jaguars were ‘instant classics’, as we will surely discover in the 2000s and beyond. Lotus, too, had a hard time, but survived, albeit under their third (or was it their fourth?) owner since Colin Chapman’s death. Poorly-built Esprits of the 1970s became re-styled and more powerful Esprit V8s for the 1990s. A bravely-engineered front-wheel-drive Elan project only failed because it was too costly, and in more recent times a super-light, super-sporting Elise two-seater sold in higher numbers than almost any previous Lotus. Pedigree and soul, it seems, will usually prevail. |
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| New Enterprise: The big advances in styling, engineering and sheer motoring excitement came from the independent makers. If they could not buy sheet steel, they made do with aluminium, with steel tubes and with fibreglass. Smaller companies were early innovators; they were the first to exploit aerospace construction such as multi-tube space frames and disc brakes, and were always ready to pioneer strange aerodynamic shapes or materials to make their point. An AC, an Allard, a Bristol, or even a Bond three-wheeler might not appeal to everyone but they were available and they all had their merits. Then, in the 1950s, came the boom in British sports cars. MG and Jaguar, both well-established, blossomed with new types, while Austin-Healey, Triumph and Sunbeam all joined in. Though staid car makers like Alvis, Jowett and Daimler all tried to surf this tidal wave, they failed, and one of the few new companies to become permanently established was Colin Chapman’s Lotus. North America, in particular, loved Britain’s TR2s, MGAs, Alpines and Austin-Healey 100s, but that love-affair became even more intense in the 1960s with the arrival of small sports cars like the Triumph Spitfire, the Austin-Healey Sprite, MG Midget and the sensational Jaguar E-type. |
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| Our thanks to the publisher Bookmart, who kindly provided this history content for us | |
| (c) text copyright Bookmart Ltd 2002 | |
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