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| 1931 - Ace |
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| The name Ace was used for the first time. |


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| 1933 - Sucess in the RAC Rally |
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 Miss Kitty Brunel |
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Four new cars were entered in the RAC Rally, and all of them took prizes. A four-seater sports driven by Miss Kitty Brunel scored an outright win, Charles Hurlock took fourth place, William Hurlock sixth and Mrs G Daniel finished seventh and took first prize in the concours d’elegance. |
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| 1937 - America |
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| AC found export sales in North America. |


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 AC 16 66 Sports |
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| 1939 - The outbreak of World War II |
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All production facilities turned to the war effort for the manufacture of fire-fighting equipment, aircraft parts, radar vans, flame throwers, guns and sights.
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